by Shukuru Amos | Feb 12, 2024 | Skills2Income, Social Rhetoric
The best way to dilute your perceived brand authority as a writer is commoditizing your work. AI is tempting everyone writing on Medium to enter the quantity trap. You see some author publishing every day and feel like you’re being left out. You start thinking maybe...
by Shukuru Amos | Feb 10, 2024 | Skills2Income, Social Rhetoric
I learned very early in my writing journey that the only thoughts I have control over what people think of them are those I haven’t shared yet. In this edition of Social Rhetoric, we are going to crush your fears. That concern of what people will think of your...
by Shukuru Amos | Feb 9, 2024 | Skills2Income, Social Rhetoric
If you have an unclear definition of who you are talking to, your message is likely to appeal to no one. If you are a business, you end up talking about your company and product features. Think of these messages you often see on websites and social media posts: “We...
by Shukuru Amos | Feb 9, 2024 | Skills2Income, Social Rhetoric
The best moment in my marketing career was an embarrassment. In 2021, I had a client I was helping with LinkedIn. She was a foreigner, an expat. Our first meeting was at Serena Hotel where we discussed the project, expectations, and deliverables. On our second...
by Shukuru Amos | Feb 7, 2024 | Skills2Income
Valuable content has already been shared. Just Google or ask an AI and you will get it all. “But I have picked a niche” you may argue. Yes, but so do 1000 others. Do you think they are not sharing valuable content like you do? Also, people know a lot more...